Peter Lawwell's announcement brings to an end more than two decades in senior leadership at Parkhead.
Away from injuries, Liverpool will be without Mohamed Salah for the coming weeks, on international duty at the Africa Cup of Nations.
The new prize represents a significant increase on previous editions of Africa’s flagship international competition.
According to organisers, the fan park promises a premium viewing experience.
Clubs payed a combined USD 1.37 billion in international transfer service fees this year.